Westcove Advises Ponte Vedra Plastic Surgery in its Partnership with Ascend Plastic Surgery Partners

LOS ANGELES, CA – March 29, 2024 – Westcove Partners, LLC (“Westcove”), an emerging and highly specialized investment bank, announced that it acted as the exclusive financial advisor to Ponte Vedra Plastic Surgery (“PVPS”) in its partnership with Ascend Plastic Surgery Partners (“Ascend”), a portfolio company of Sheridan Capital Partners (“Sheridan”). The terms of the transaction were not disclosed. Westcove’s deal team included Justin Hand, Managing Director; Abe M’Bodj, Director; Scott Schulkin, Vice President; Geno Catalano, Associate; and Andrew Nguyen, Analyst. PVPS’s legal representation was ADVOS Legal PLLC.

Founded in 1993, PVPS is the premier plastic surgery practice in the Jacksonville metropolitan area. PVPS’s seven physicians are highly experienced, with five board-certified and two board-eligible plastic surgeons coming from top-tier medical schools and residency programs. Additionally, the Company has a dedicated team of eight advanced practice practitioners and eight aestheticians committed to providing the highest-quality non-surgical cosmetic procedures to patients. With six locations, a fully accredited ambulatory surgery center (ASC), and an office-based surgery (OBS) center, PVPS is the largest and most renowned plastic surgery practice in Northeastern Florida.

Cayce Rumsey, MD, Founder of PVPS, stated “We began Ponte Vedra Plastic Surgery in 1993 as a small practice at the beach and have watched it grow over the years to become the premier practice in Northeast Florida. My partners and I want to thank Westcove for their guidance throughout the process. The Westcove team was able to create a robust and competitive process, while allowing our practice to focus on providing exceptional clinical care. We are confident that our partnership with Ascend will enhance our potential for near-term growth while maintaining the high standards and patient-centered culture for which PVPS has become known.”

Hollie Hickman, MD, PVPS, stated “We are thrilled to be partnering with Ascend; we believe in Ascend and Sheridan’s vision for the platform, which includes a bright future for PVPS. My partners and I are excited to embark on this new journey and can’t thank Westcove enough for ensuring this partnership came to fruition.”

Dennis Oistacher, PVPS’s Chief Executive Officer, stated “We couldn’t be more excited to partner with Ascend; the combined organization offers significant growth opportunities for our surgeons, staff, and brand. We want to thank Westcove, who provided invaluable guidance to our management team and shareholders; Westcove’s hands-on approach ensured we knew what to expect through each stage of the transaction. Beyond the Westcove team’s experience and technical prowess, what makes them special is their ability to put themselves in the shoes of their clients, navigate complex situations, and take an educational and supportive approach to every interaction with our shareholders.”

Scott Schulkin, Vice President of Westcove, commented “PVPS combines best-in-class patient care with a truly special organizational culture which has made it one of the leading practices in the country. PVPS’ surgeons are thoughtful, care deeply about their staff, and are committed to growing the PVPS brand across Northeast Florida. We are excited to see what PVPS and Ascend accomplish together in the coming years.”

About Ponte Vedra Plastic Surgery

Established in 1993, Ponte Vedra Plastic Surgery has grown to become the preeminent plastic surgery practice in Northeast Florida. Headquartered in Ponte Vedra Beach, PVPS has been providing its community with life-changing aesthetic procedures for more than three decades and has grown to six locations with five board-certified and two board-eligible plastic surgeons, eight advanced practice practitioners, and eight aestheticians to provide a comprehensive suite of surgical and non-surgical cosmetic procedures. For more information, visit www.pvps.com.

About Ascend Plastic Surgery Partners

Ascend Plastic Surgery Partners is a Management Services Organization (MSO) in the field of Plastic Surgery and Aesthetics. Founded on a commitment to excellence, innovation, and patient care, Ascend brings together a network of highly accomplished plastic surgeons and their practices to advance aesthetic medicine, helping its patients feel more confident in their own bodies. For more information, visit www.ascendpsp.com.

About Sheridan Capital Partners

Sheridan Capital Partners is a Chicago-based healthcare private equity firm that focuses on lower middle market buyouts and growth equity in the U.S. and Canada. Sheridan partners with companies in the verticals of providers and provider services, healthcare IT and outsourced services, and consumer health and medical products, bringing strategic resources to accelerate growth, build enduring value, and achieve strong results. For more information, visit www.sheridancp.com.

About Westcove Partners

Westcove Partners is a leading healthcare-focused investment bank that specializes in advising its clients through mergers & acquisitions, debt and equity financing, as well as other complex corporate finance transactions. The team focuses on founder-operated businesses and seeks to curate its advisory services according to the intricacies that come with these types of businesses. 

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